National STEM Festival brand assets.
Official marks, palette and typography for external partners, press and collaborators.
The National STEM Festival is where young talent gets seen.
Bringing together young people, educators, innovators and industry, the Festival gives 13–19-year-olds a national stage for the ideas, projects and skills they’re already building — and gives people working across science, technology, engineering and maths an early look at what’s coming next.
Powered by EXPLR, the National STEM Festival is built on a simple belief: talent is everywhere, but opportunity isn’t. By connecting students with real people, real work and a national audience, the Festival gives their ideas greater visibility — and shows what the future of STEM already looks like.
Primary first. Secondary when needed.
Use approved artwork as supplied. The primary mark is the default wherever space and scale allow.
Need another treatment? The complete kit includes black, white and color variants in SVG and PNG.
Keep it intact.
Give the mark room to breathe. Preserve the supplied proportions, color and lock-up, and choose a version with clear contrast.
Don’t stretch
Keep the proportions.
Never squash or distort the artwork.
Don’t rotate
Keep it level.
The logo should stay upright and aligned.
Don’t recolor
Use supplied versions.
Don’t invent new colors or gradients.
Don’t add effects
Keep it clean.
No shadows, outlines, glows or filters.
Don’t crop
Show the whole mark.
Never cut off the logo or lock-up.
Don’t crowd it
Give it room.
Keep surrounding text and graphics comfortably clear.
Global first. Market accents when needed.
The global palette works across all markets. UK and U.S. Festival editions each add two market-specific colors.
Global palette
RGB 255, 255, 255
RGB 218, 191, 255
RGB 97, 61, 193
RGB 55, 0, 93
RGB 0, 0, 0
UK edition colours
RGB 211, 0, 172
RGB 255, 112, 241
U.S. edition colors
RGB 5, 200, 249
CMYK 98/20/0/2
RGB 186, 254, 255
CMYK 27/0/0/0
Two families. One system.
Display + UI
Montserrat
- Bold 700 / ExtraBold 800 for headlines, section labels, buttons and UI.
- Black 900 is reserved for Festival display type.
- Headline tracking −2.5%.
- Line height 0.98–1.05.
Reading + editorial
Roboto Slab
- Light 300 for body copy and long-form reading.
- Regular 400 for short introductory paragraphs.
- Bold 700 for subheads, callout figures and emphasis.
- Body line height 1.45–1.55. Measure 60–75 characters.
Everything in one place.
National STEM Festival Brand Asset Kit
Primary and secondary logo variants in SVG and PNG, plus a quick-reference README.
Need another format?
For brand asset and usage questions, email nationalstemfestival@explr-media.com.